Director of External Affairs
Posted OnJuly 22, 2021
Experience Level5-10 Years
Education LevelBachelor's Degree
At the heart of L’Arche are people of all abilities, who build relationships of mutual respect and friendship in which the value of each person is celebrated, and difference is welcomed.
Headquartered in Portland, Oregon, L’Arche USA (www.larcheusa.org) is the umbrella organization for 18 L’Arche communities across the United States and is itself a member of L’Arche International. L’Arche USA has a $2.6 million budget and a team of 17 people who: support and liaise with the communities in the U.S., further the development of our 1000+ diverse members of all abilities, and engage with the general public.
L’Arche USA plans to embark on an ambitious public engagement and marketing journey that is to increase L’Arche’s visibility and impact in the United States. More than 50 years after L’Arche’s founding in France, we are eager to build L’Arche’s brand in the U.S. by telling the diverse stories of our people, engaging, joyful, welcoming and professional. L’Arche USA’s future Director of External Affairs is a creative powerhouse who can make voices heard and seen through mostly digital content and who can build and leverage strategies and tactics to maximize follower engagement, philanthropic income, talent acquisition and digital encounters across difference.
Role Summary: The Director of External Affairs will be driven by the challenge to position a niche organization’s brand in a competitive communications environment. While marketing in support of fundraising and recruitment is the daily bread and butter of this role, building an inclusive society by crossing divides and amplifying the voices of people with intellectual disabilities is its purpose.
The future Director of External Affairs not only recognizes the power of a story well told but has the know-how to translate the multiplicity of L’Arche’s stories into compelling audio-visual engagement. Highly energetic, they are known for their creativity, initiative, and drive. Their voice carries and corrals member communities in a consensus-driven organizational culture. The Director of External Affairs thrives in a setting that values relationships, personal growth, and spirituality. As an experienced leader, they will coach, support, partner with and challenge the Manager of Digital Communications, a group of contractors, the Director of Development, the Executive Director / National Leader as well as leaders of local communities in the U.S. to live up to the full potential of L’Arche’s outreach.
Responsibilities: Reporting to the Executive Director / National Leader, the ideal candidate has the necessary motivation, skills and personality to…
Strategy, Measurement & Evaluation: design and implement a creative, comprehensive and audience-specific strategy, report on metrics, evaluate and adjust accordingly
Engagement: produce and disseminate compelling story-based content to build new pipelines of donor and recruitment audiences to engage in L’Arche’s mission
Marketing: situate L’Arche’s brand as an apolitical faith-based actor with an inherent drive for social justice through design and messaging that engage audiences in our common humanity
Collaboration: offer added value to L’Arche USA’s affiliate communities and partner with them in participatory storytelling for the common good of the L’Arche movement
Leader: present with competence and clarity to stakeholders and align the movement in consensus-building processes, contribute perspective and know-how to L’Arche USA’s leadership team, manage and coach a team of one as well as contractors, add value to a distributed team of 16
Management: oversee tasks, deadlines, and workflow of the Digital Communications Manager; budget, manage and account for External Affairs budget
Partnerships: foster L’Arche’s thought leadership in the field of disability and faith through coalitions and conferences, advocacy and opportunities for dialogue and exchange with civic, religious, educational and public organizations and institutions
Editor: serve as executive editor for the organization and staff the Brand Committee
Vision: stay ahead of current digital media trends, new technology, audience desires and the evolution of society’s discourse on faith and disability to envision and further develop L’Arche’s voice
Candidate profile: The Director of External Affairs believes that the encounter – in person and virtually – across differences can reduce prejudices and barriers. The ideal candidate is a creative human being with excellent writing/editing and verbal communication skills who can distill the power of a story to foster citizen engagement. This person will be a marketer with a strong voice on and prior experience in supporting fundraising and talent acquisition. Relationships and character development are at the heart of L’Arche’s mission and undergird our daily work. The future Director of External Affairs fully embraces the mission and values of L’Arche.
Does this sound like you? Maybe your experience has taught you that the success of marketing and communications relies on high quality content that connects individual experiences and perspectives. As a strategic thinker, you have successfully built and established a brand, and you believe in the value of baselines and market research to maximize both organic and paid content.
You might have designed engagement campaigns that blend live installations, social media dissemination and community outreach. You understand how to support individuals to tell their stories. Creating content streams between various constituents and levels of an organization is no news to you. You have led or been part of a disability and/or faith-related public policy project or civic initiative that has yielded measurable results.
We don’t expect you to become the be-all and end-all. While you offer high energy, maturity, and leadership, you invite external knowledge and experience into the work when necessary. You can navigate the complexities of working collaboratively with many constituents. Convinced that a coalition of friends has always greater leverage, you are eager to build partnerships within the disability and faith circles. Whether you come to L’Arche USA with marketing skills or with disability and/or faith-related content and messaging insights, you are apt at identifying public policy issues relevant to the organization. In brief, you are passionate about L’Arche’s mission and eager to contribute to its growth!
This position is remote and requires occasional national travel.
L’Arche USA acknowledges and honours the fundamental value and dignity of all individuals. We pledge ourselves to creating and maintaining an environment that respects diverse traditions, identities, and experiences.
L’Arche is an equal opportunity employer and does not discriminate against a job applicant or an employee because of the person’s race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability or genetic information. L’Arche does not discriminate against a person because the person complained about discrimination, filed a charge of discrimination, or participated in an employment discrimination investigation or lawsuit.
Send your full application (cover letter, resume, relevant work samples and compensation requirement) before August 6, 2021 to Tina Bovermann, L’Arche USA Executive Director, at firstname.lastname@example.org.
When applying, mention you saw this opening listed on Disability Scoop.